Flattery – It Feels Kind Of Good

We recently installed an online chat facility on our website so that potential customers and customers can speak to us directly if they have any questions. It works well and we are very pleased with the results so far.

But that isn’t really the point of this article. We also found that one of our competitors was spending quite a lot of time on our site. I won’t name them because they would probably be really embarrassed, but in many ways it is very flattering that a close competitor is looking at as in such microscopic detail.

IT support in Glasgow is a very defined market and there are quite a lot of companies offering support of all kinds, but we are really the only one that has really defined and stuck to an entirely proactive support model because it is the one that our customers and our target market need and demand. This does not mean we fit everyone’s need.

The other Glasgow IT Support company I mentioned, well they do traditional IT support and only respond when something is broken, rather than doing what we do, which is make sure it doesn’t break in the first place. So we have been left with a dilemma. Has this competitor realised that more and more organisations in Glasgow now want proactive IT support, as opposed to the reactive old style maintenance that most Glasgow IT Support companies provide? Or are they just fishing around to see what their competitors are doing.

As always we wish them well, but really hope they are just fishing around.

Comments